Springfest

Springfest was a project centered on crafting a vibrant and cohesive visual identity for one of the most anticipated festival in Redondo Beach, CA. The goal was to capture the essence of the festival—fun, community, excitement—while creating a brand that resonated with diverse audiences. This included designing a logo, color palette, typography, and marketing materials that seamlessly integrated across digital platforms, merchandise, and event spaces. The branding brought Springfest to life, evoking excitement and creating a lasting impression for attendees.